Delivering Salesforce for premier music services provider
Defined and governed 12-month roadmap to improve scalability
Summary
Audio Network needed a Salesforce partner who could untangle complex, disconnected systems and bring their global operations into one unified platform. Mint delivered a coordinated rollout of Sales Cloud, Service Cloud, and CPQ that eliminated manual effort, improved real-time visibility, and re-engineered core business processes across their international markets. The result is a scalable foundation built to support growth without added complexity.
About Audio Network
Audio Network is a global music licensing company specialising in original, high-quality music for film, TV, advertising, and digital platforms. With a catalogue spanning thousands of tracks and a customer base that stretches across international markets, Audio Network operates at the intersection of creativity and commerce, where speed, accuracy, and rights management are critical to every deal.
Details
Solutions
Challenges
Manual Effort Stalling Deal Progression A staggering three in four deals demanded manual, offline effort just to get legal and pricing across the line.
Poor User Adoption Crippling Quote Generation Low user adoption had a devastating knock-on effect, driving a 90% reduction in quotes being generated across the business.
Admin Burden Eating Into Customer Time Sales teams were spending more time on admin and data entry than on the customers they were meant to serve.
Inherited Technical Debt Creating a Shaky Foundation Years of technical debt inherited from a previous support provider were holding the business back before it could move forward.
A Lead-to-Order Journey Under Pressure
The entire Lead-to-Order journey was buckling under performance and scalability pressures as the business grew.
Duplicate Martech Stacking Up Inefficiencies
Running Marketing Cloud and Pardot in parallel wasn't doubling capability, it was doubling inefficiency.
A Fast-Moving Sector Outpacing an Inflexible Setup
Operating in the fast-moving media sector meant enhancement requests couldn't wait, but the existing setup couldn't keep up.
Solution
A Health Check That Uncovered the Full Picture
A MintMOT Health Check conducted during onboarding gave an honest, thorough assessment of the platform's current state, setting the stage for meaningful change.
Turning Technical Debt Into a Clear Path Forward
Years of accumulated technical debt were surfaced, documented, and transformed into a structured 12-month improvement roadmap, giving the business clarity and direction.
Bringing Order to the Backlog
A governance framework aligned to Salesforce best practices was put in place, ensuring the backlog was managed with structure, prioritisation, and long-term thinking.
Rationalising the Marketing Architecture
A dedicated Professional Services engagement took a hard look at the existing marketing setup and streamlined it into a leaner, more effective architecture.
Enhancements That Keep Pace With the Business
Ongoing Managed Services ensured that prioritised enhancements were delivered continuously, keeping the platform responsive to a fast-moving business environment.
Outcomes
A Roadmap Built for Scale
A clearly defined and governed 12-month roadmap gave the business a structured path to improving scalability, with accountability built in from the start.
Technical Debt Finally on the Decline
Targeted work across the Lead-to-Order journey began chipping away at years of accumulated technical debt, freeing the business to focus on growth rather than firefighting.
A Step Change in Regional Marketing Capability
Better platform alignment unlocked a genuine transformation in how regional marketing teams operate, with the tools and structure to perform at their best.
Value Delivered Every Quarter, Without Exception
Quarterly prioritisation ensured that incremental improvements were consistently delivered, creating a drumbeat of progress the business could rely on.
Seamless Global Unification
Audio Network operates in one of the most complex corners of the media industry. A fast-moving, rights-driven business where sales, licensing, and service teams need to work in lockstep across international markets. But disconnected systems, manual processes, and a lack of real-time visibility were creating friction at every turn.
Mint worked closely with Audio Network to design and deliver a Salesforce implementation that brought their global operations onto a single, unified platform. Deploying Sales Cloud, Service Cloud, and CPQ in a coordinated rollout, Mint eliminated the manual effort and data silos that had been slowing the business down. Every team now has a clear, accurate view of customers, licensing agreements, and revenue pipelines in real time.
The transformation went deeper than technology. Core business processes were re-engineered within Salesforce, with automated workflows replacing manual handling across key parts of the sales and licensing cycle. The result was less administrative overhead, faster turnaround, and a platform built to scale alongside the business.
With a governed roadmap in place and a scalable architecture underpinning their operations, Audio Network now has the foundation to pursue growth in new markets without the operational complexity that once came with it.
Mint have gone above and beyond to help us hit deadlines. It’s just been a really seamless experience.
Chief Technology & Product Officer
Audio Network
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