Mint Consulting (CRM) Ltd Privacy Notice

This Privacy Notice describes how Mint Consulting (CRM) Limited processes any data that we might collect from you when you use our website or interact in any other way with us. For the purposes of this Privacy Notice, we shall be considered a data controller of your personal data described herein.

Mint Consulting (CRM) Limited is a company incorporated in England and Wales under number 14994129 whose registered office is at Dunston Hall Estate, Dunston Road, Derbyshire, United Kingdom S41 9RL.

General Website Browsing

We process as little personal information as possible when you use our website. Our website doesn’t use cookies and complies with the GDPR, ePrivacy (including PECR), COPPA and CCPA. Using this privacy-friendly website analytics software, your IP address is only briefly processed, and we have no way of identifying you, unless you specifically provide us with information on our enquiry form.

You can read more about the privacy-friendly approach to website analytics on our provider Fathom Analytics' website. Their software allows us to understand our website traffic in a way that respects privacy, so that we can continually improve our website and business. The lawful basis as per the GDPR is "Article 6(1)(f); where our legitimate interests are to improve our website and business continually."

Use of AI Chat Agent

We use an AI-powered chat agent on our website to assist with answering basic questions about our services and website content, and to improve your experience.

Data Privacy and the Salesforce Trust Layer

Your privacy is a priority. Our chat agent is powered by Salesforce. We utilise the Salesforce Trust Layer, a robust set of security features designed to protect your data.

  • No LLM Training: Any data or personal information you enter into the chat is not used by Salesforce or third-party Large Language Model (LLM) providers to train their public AI models.

  • Data Masking: The Trust Layer automatically detects and masks sensitive personal data (like credit card numbers or phone numbers) before it is processed by the AI, adding an extra layer of privacy.

What Data We Process

When interacting with the AI agent:

  • The agent may process information that you choose to provide during the conversation.

  • This may include personal data such as your name, email address, telephone number, company name, or other details.

  • The agent may collect this information for the purpose of arranging a follow-up with a member of our team or directly responding to your enquiry.

Important: While we implement strong security measures, please do not share highly sensitive personal information, financial data, proprietary business secrets, or any confidential information in the chat.

How We Use Conversation Logs

Conversations with the AI agent are logged and may be reviewed internally by our team to:

  • Improve the quality, accuracy, and relevance of the agent's responses.

  • Maintain oversight of system performance and support internal business operations.

Data Retention

We will only retain conversation logs and personal data collected through the chat agent for as long as necessary to fulfill the purposes outlined above, or for a maximum period of 6 months, unless a longer retention period is required by law or to manage an ongoing customer relationship.

Lawful Basis for Processing

The lawful basis for processing this data is our legitimate interest (Article 6(1)(f) GDPR), namely to provide effective, efficient customer service and support business development. Where required, we may also rely on your consent when you voluntarily provide personal information to initiate a follow-up.

We implement appropriate technical and organisational measures to ensure that your data is handled securely when using this service.

Processing of Personal Information

We may gather and store certain personal information that you provide to us, for example through our website contact form, AI chat agent, or through other channels such as social media (including LinkedIn) or corporate events.

The lawful basis for us to process your data is on grounds of legitimate interest, in line with our business needs and your reasons for interacting with us, for example:

  • Contacting you in relation to offering services to you

  • Contacting you in the course of providing services to you

  • Processing your recruitment enquiry or application

  • Contacting you in relation to another type of potential business relationship

Information that we hold about you may include:

  • Name

  • Company

  • Job Title

  • Email

  • Telephone number

  • Marketing and contact preferences

  • Feedback and survey responses

  • Data related to a job application, such as relevant work experience and evidence of the right to work in the UK

  • Dietary requirements if we are hosting you at an event

  • Travel documentation if we need to arrange travel or accommodation for you

  • Records of correspondence, including interactions via our AI chat agent

  • Any other supplementary information that you provide to us that is relevant to our mutual business transactions

We will store your data in Mint Consulting’s systems hosted on secure cloud-based platforms.

We keep the data for the duration of your engagement with Mint Consulting and for a period of 6 years following the end of your engagement with Mint Consulting, unless you specifically request us to remove your data earlier.

We will not pass your data to third parties, except where specifically required for any third-party contractors directly involved in the business relationship that you establish with us, and with whom we have formal contracts in place that include provisions for the responsible management of data.

Your Data Protection Rights

Under data protection law, you have rights including:

  • Your right of access - You have the right to ask us for copies of your personal information.

  • Your right to rectification - You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.

  • Your right to erasure - You have the right to ask us to erase your personal information in certain circumstances.

  • Your right to restriction of processing - You have the right to ask us to restrict the processing of your personal information in certain circumstances.

  • Your right to object to processing - You have the right to object to the processing of your personal information in certain circumstances.

  • Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.

You can find more information about your rights at this link:
https://ico.org.uk

How to Contact Us

If you wish to exercise your rights described above, or if you have any concerns about our use of your personal information, you can write to us on email to:
datasecurity@mintconsulting.com

You may also complain to the ICO if you are not satisfied with how we have used your data.

The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Helpline number: 0303 123 1113

ICO website: https://www.ico.org.uk